WhiteBIT Steps into America: Bold US Debut and Times Square Spotlight

Summarize:

WhiteBIT US, a new platform from the popular European crypto exchange WhiteBIT, officially opened for business in the US on December 1, 2025.
The launch includes spot trading, quick exchanges, and simple ways to add or take out money, all of which are protected by strong security measures.
WhiteBIT ran a high-profile video campaign on Times Square billboards starting November 28 to celebrate its Ukrainian roots and global goals.
A local team in New York is in charge of plans to expand services to all 50 states.

People in the cryptocurrency world know about WhiteBIT because it was able to get into the tough US market. People say that this European exchange is easy to use and safe. It now gives people in the US a new way to buy and sell digital goods.

At first, US customers can trade crypto pairs directly, swap coins right away, and easily move money in and out. People feel safe in a place with a lot of rules because everything is fully licensed. WhiteBIT takes safety very seriously and uses the most up-to-date technology to keep users’ money and personal information safe.
The company chose New York as its US headquarters, where a team works on local needs. This setup is meant to make it easier for both new and experienced traders to buy and sell cryptocurrencies.

Lights in Times Square are the best way to say “we’re here.” The famous screens lit up with WhiteBIT’s ad, which showed Ukrainian experts talking about new ideas. It started in late November and got people excited about the brand’s push around the world.

We’re on Times Square — WhiteBIT officially launches in the USA! 🇺🇸

WhiteBIT officially enters the US market with the launch of WhiteBIT US — supported by a local team and an independent operational structure: https://t.co/OIz86sTdYs

To mark this milestone, WhiteBIT launched a… pic.twitter.com/T27OqZ7BqW
— WhiteBIT (@WhiteBit) December 1, 2025

WhiteBIT is doing more than just the basics. They want to add more features and soon be able to reach all 50 states. This growth could change the crypto scene in the US, especially since more people are getting interested in digital finance.
But it’s not easy to follow the rules in the US. In an objective sense, success will depend on following the rules while also making things easy for users. If done right, this could make WhiteBIT the best in the world.

Note: This article was written by our editor, rewritten with the help of AI, and reviewed by our editor to ensure its accuracy and compliance with our standards.